The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
Ⅰ. INTRODUCTION
i. About Groupon
Groupon, coined from the two words "group" and "coupon" is a "deal ofthe day" website that offers discounts on products and services. Groupon is a deal-of-the-day website that is localized to major markets in the United States and Canada. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston and New York C
What is Social Commerce
◎ Social Commerce
- A type of e-commerce making use of Social Network service(SNS)
- The term social commerce was introduced by Yahoo! in November 2005
◎ Characteristic of Social Commerce
- Consumers actively part in promoting the product on the SNS to satisfy the minimum volume of sale
Brief Comments about groupon
◎ Reasons Why
- On t
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience ofthe customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
of-the-art Materials
`휴대폰 소재의 진화` 어디까지…
'스칸듐,탄소섬유,강화유리,옥수수 전분까지….'
휴대폰 소재가 진화하고 있다. 지금까지 휴대폰 외장재는 가공이 편리하고 색상 구현력이 뛰어난 플라스틱이나 알루미늄 합금 등이 주로 쓰였다. 하지만 외부 충격에 약하다는 단점이 지적되면
Ⅱ. LG Electronics Co
- LG Electronics was established back in 1958 as Korea's first consumerelectronics company and has since grown into one ofthe world's leading businesses. Throughout history, LG has prided itself on its innovativespirit and aims to develop as a global brand by creating new product categories. LG Electronics is managed by Yong Nam, Vice Chairman and CEO. their five busine
2) Physical Environment
● Rooms
- Twin Rooms / Dormitory Rooms
- Comfortable and clean beddings
● Living Room
- Free WIFI access
- Air conditioning
- 42" PDP plazma TV (with a huge selection of movies)
- State-of-the-art computer with free internet access
- Electronic game console
- Mini billiard table and other games
● Kitchen
- Cooking facilities
Korea on May2 canceled a “secret megadeal”
An air purifier called “KAIST air cleaner” was the deal-of-the-day product of Groupon Korea. But people from KAIST university denied having anything in common with this product.
“The know how, learned from other markets overseas, may not help here, since the Korean market is definitely a picky one.” (The Korea Herald, May 15, 2011)
The deal-of-the day service company (social commerce )
Can get the products at insanely low price
COUPANG give us PLEASURE~~ :D b
coupang
About COUPANG
Many people are using social commerce
Coupang uses the most successful marketing strategy
Coupang is the largest company
coupang
Why we choose COUPANG?
the early 1970s
- Discovered a rice oil field in Bombay High
- Economic liberalization
-Deregulate & delicense
Lost the regulatory protection
Became vulnerable to price fluctuations
Finally, posted continuous losses
ONGC
Get state-of-the-art 9 million metric ton refinery
Entitled to huge tax concessions
Growing demand for petroleum products
Could divert oil from Bomb